Les missions du poste
JoinBIC World, acommunity of brandsdedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed togrowing our iconic and innovative brandsby reimagining everyday essentials in new, sustainable, and responsible ways.
Our culture encourages a"roll up your sleeves and get the job done"mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.
Role Purpose
The Head of Digital Commerce & Media drives BIC's digital commercial performance across International Markets.This role owns the digital growth engine - ensuring superior digital shelf experience, effective retail media investment, optimized marketplace operations, and scalable content acceleration.The position defines the digital HOW - frameworks, tools, performance standards, and governance - while markets own execution.The ultimate objective is clear: drive profitable digital growth through visibility, conversion, and disciplined media investment.
Key Responsibilities
1. Digital Shelf Excellence (SPARC & Content Quality)
-Define and scale digital shelf standards across International Markets.
-Own SPARC (Search, Price, Assortment, Ratings, Content) governance.
-Ensure best-in-class PDP content quality, discoverability, and conversion performance.
-Lead SEO and AI-driven discoverability (GEO) strategies.
-Track share of search, content completeness, and visibility metrics.
2. Retail Media Effectiveness
-Define global retail media framework and ROI standards.
-Establish media governance and investment guardrails.
-Scale analytics-driven media optimization (AMC, media cognition tools).
-Ensure media investments are margin-accretive and aligned with RGM.
-Partner with markets to improve return on ad spend (ROAS) and contribution margin.
3.Marketplace & eCommerce Operations (1P & 3P)
-Define global marketplace strategy (Amazon, Mercado Libre, others).
-Standardize 1P and 3P operating models and P&L frameworks.
-Drive portfolio optimization for profitability.
-Improve digital supply and availability metrics (fill rate, VLT, OOS).
-Ensure alignment between digital growth and channel strategy.
4.Content Acceleration & GenAI Enablement
-Scale content creation and optimization using GenAI tools.
-Standardize content governance across markets.
-Improve speed-to-market for product launches and updates.
- Ensure alignment between digital assets and masterbrand guidelines.
-Reduce manual workflows through automation.
5.Archetype Deployment & Market Prioritization
-Tailor digital strategies by archetype maturity.
-Identify priority markets for acceleration within each archetype.
-Provide structured enablement for underpenetrated high-growth markets.
-Support GMs in digital growth roadmaps.
6.Performance & Profitability Accountability
-Own digital commercial dashboards and KPIs.
-Ensure digital growth is profitable (not only volume-driven).
-Partner with RGM on price and mix optimization.
-Provide Executive visibility on digital performance impact.
Key Interfaces
-Head of Channel & Route-to-Market Strategy
-Head of RGM
-Head of Performance Management
-International GMs
-Category Teams
-Finance
-IT & Digital Platforms
Success Metrics
-eCommerce Net Sales growth (profitable growth focus)
-Share of Search (SOS) and digital visibility
-Content quality and completeness scores
-Retail media ROI improvement
-Marketplace profitability (1P/3P P&L performance)
-Reduction in digital OOS and availability gaps
-Speed of content deployment
Profile & Experience
-12-15+ years in Digital Commerce, eCommerce, or Omnichannel roles
-Deep experience in digital shelf optimization and retail media
-Strong understanding of marketplace economics (Amazon 1P/3P, MeLi, etc.)
-Proven ability to manage digital P&L dynamics
-Strong analytical mindset and performance orientation
-Experience in international, distributor-heavy environments preferred
Leadership Capabilities
-Combines digital expertise with commercial pragmatism
-Data-driven but execution-focused
-Able to balance global standardization and local flexibility
-Strong stakeholder management across regions
-High credibility with GMs and Finance
Why This Role Matters
Digital commerce is the fastest-growing channel across International Markets.This role ensures that digital growth is:
-Visible
-Scalable
-Operationally disciplined
-And profit-accretive
It connects content, media, operations, and pricing into a single performance engine - ensuring digital is not an isolated capability but a core commercial driver.
BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.
BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.
Compétences requises
- Management d'équipe